Sajal Singh

C-Level Digital Advisor | Board Member | UN Innovation Expert

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So who am I

Hi I am Sajal. Value creation has been an age old activity of human development. It has given rise to all kinds of business models.My job is to observe why these moves are made, the triggers and signals, identify patterns and synthesize them into general purpose ideas that future businesses can apply

What’s the point?

Frameworks act as shortcuts to value creation because they encapsulate learnings from preceding businesses and societal endeavors so that future businesses only apply the frameworks, saving valuable time.Thats where I contribute.Take a look below

Try the Spotter podcast, find more ideas

Spotter | Listen Notes

Spotter explores strategic challenges and opportunities of everything digital in an enterprisetop 100 in India in, Top 10 in 2 other markets! (FY20-21)



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Thank you CMSWire for the asking me to do the keynote "Who moved my - Sajal Singh on LinkedIn

Thank you CMSWire for the asking me to do the keynote "Who moved my customer?" Some thoughts covid19 and the changing behavior of consumers. Gary thanks...

Sajal Singh on LinkedIn: #pechakucha #innovationmindset #digitaltransformation

Thanks Amira El-Bidawi & Vattenfall for having me among your panel. It was a pleasure to do a #pechakucha presentation to 100+ colleagues across Vattenfall...

As featured on Forbes

Sajal Singh - Forbes Councils

Member Since 2019 Tata Consultancy Services Sweden Sajal Singh is a Digital strategist who works with CXO's across markets and sectors in Europe and India to advise them on their digital future and help set them up the digital 1st version of their enterprise.

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How can i help?

If you are an individual, institution, organization or student, lets talk!My attempt is to share my experiences for business, society and students

Covered in Media

I specialize in advising organizations across sectors & markets on their digital priorities, Responsible for building businesses that impact our customers across sectors in the digital spaceYou can find some of my work and perspectives on Forbes, Business Insider, Medium

Council Post: Five Features Your Organization Might Miss While Transforming In The Post-Pandemic World

I was talking to an old friend about a situation in his software startup company that was trying to sell its offering to a potential customer. He happens to be a seasoned sales professional back home in India.

Council Post: A Distraction In Times Of Crisis: How To Discover New Ideas While Sitting At Home

Some time ago, I was working on a problem with a company outside of my work. The place was warm - squeezed into my cold Nordic winter day in December. In walked a tall Nordic gentleman who happened to run a startup.

Council Post: Rewiring Digital Transformation Efforts With A Digital Office

About 13 or so years ago, a well-known company called Apple released what essentially changed the world forever: the iPhone. At the time, Palm CEO Ed Colligan doubted some computer maker was going to, in Vox's words, "just waltz in and eat his lunch."

Council Post: Digital Transformation Comes Later -- Try Framing It Correctly First

As boundaries between sectors get further blurred by technology, which democratizes access to services -- and as user behavior dictates the design of services, which stress-tests organizations' prevailing strategies to create value -- I'm seeing that competition is no longer defined only by traditional dimensions such as differentiation, cost leadership, and so on.

About Me

I have been an expert contributor at Forbes and an ex-member of Forbes’ Councils.I routinely shares my point of view on intersection of business and digital. I also try to contribute to other published Q&A panels next to other experts.I serve as a Digital Partner, Nordics. Additionally, I am serving as an Advisory Board Member for the IE Business School, Spain and a Global Innovation Expert for the UN’s Global Compact SDG innovation global expert group, advising partner programs on digital strategies to achieve SDGs ambitionsWhen i’m not writing, I play drums and runs a podcast called Spotter

Served 8+ Sectors & 3 Markets

Ideas Developed


Widely known for his eccentric take on all things digital, Sajal routinely shares his expert insights on the intersection of business and digital. He also contributes to other published Q&A panels next to other experts on publishing platforms such as ForbesAuthor of such ideas as disruption approach, I have tried to explain business strategy through simple frameworks which enable change. Be it building new products, services, new business models or thinking about change in business and society

Digital Strategy ApproachesDesigned for
6 step disruption approachValue chain improvements
6 hidden digital transformation diagnosticStrategy and transformation
6 step system to discover adjacent marketsNew business models
The Digital officeStrategy and transformation
Approach to scale design thinkingStrategy and transformation
MOMI Problems (Most Obvious Most Ignored)Discovering customer needs

Keynote on Re/Constructing the CX, Aug 25 2020

Hear me talk about how CX is undergoing a dramatic shift in current times and how you can leverage it for career and business growth